HBO unveils Calzaghe v Kessler advert by Ian McNeilly Oct 18th 2007

The US channel airing the super-middleweight unification clash between Joe Calzaghe and Mikkel Kessler has unveiled the ad which it hopes will convince the notoriously insular American fight fan to tune into a match between a Dane-Englishman and a Welsh-Italian. Just to hammer the point home, the first words of HBO's glossy ad are Calzaghe and Kessler saying 'You might not know me...' You can watch the advert here www.hbo.com/boxing/ by clicking 'Watch the video' under the boxers' picture. UK fight fans who aren't going to the Millennium Stadium on November 3rd can watch the bout via Setanta Sports.

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